To maintain its competitive edge, ChangYu is implementing an aggressive Talent Strategy that helps the company recruit and retain people of excellence and then encourage their creativity to maximum extent.

ChangYu is always open to excellent R&D and managerial personnel. Every year it recruits nearly 100 fresh graduates across a wide variety of fields including business administration, marketing, I.T., packing design, winery and viticulture. In addition, it is home to a high-profile team of young and middle-aged experts in China’s wine industry, including Dr. Li Jiming, a sommelier at the Northwest Agricultural University who is renowned throughout the wine trade.

ChangYu attaches great importance to the development of its employees. It provides its marketing and sales teams with a wide yet practical array of training courses. Experts in marketing operation and theory study are often invited to provide lectures to marketing and sales forces, instructing them in advanced marketing concepts. High-potential employees are offered seats in degree programs launched by renowned universities at home and abroad. Every year, an executive delegation is sent to Europe and the USA for study tours and training.

ChangYu has maintained a “competence-critical” resource utilization mechanism that features flexible repositioning following the established principle of “worst performers washed out”. In this way it not only achieves high employee retention but also serves to create its competitive edge.

In addition, the company has maintained a talent-conscious incentive system in which knowledge and technology are highly rewarded.